

February
With no prior expertise or experience in the industry, but a great idea in their pocket, the founders travel to Portugal. They find a manufacturer who can help them bring their vision to life


May
SHAPING NEW TOMORROW comes to life – a name that perfectly captures what we’re all about: creating clothes you’ll love to wear today, tomorrow and years down the road. It's the unique blend of timeless design and fresh ideas of what clothing should do for you.


June
The Classic Pants 1.0 is here: Thanks to an innovative new fabric with 360° stretch, these pants are the perfect blend of style and comfort.


May
After a successful Kickstarter campaign, a dream takes off, selling pants online and out of our first small store in Aalborg.


April
SHAPING NEW TOMORROW secures investments on Løvens Hule – the business around the Perfect Pants gains momentum.


August
Let’s go international! The SHAPING NEW TOMORROW online shop is now live several international markets including Germany, Sweden and Norway.


January
The Perfect Shirt, designed for maximum comfort, quickly becomes a favorite for stylish outfits.


JUNE
Big year! With our first store in Germany (and soon four more), we begin our international expansion.


SEPTEMBER
The Perfect Suit unites style, extreme comfort and innovative features, and matches even the strictest of dress codes.


November
An meaningful collaboration takes shape: we team up with the Danish national men’s soccer team DBU and we become their official partner for travel wear, making sure that the squad travels in style and comfort.


December
Another milestone: The Perfect Pants for women. It quickly grew into a full collection, bringing our signature style and comfort to all women of tomorrow.


December
Hej Sverige! We open our first Swedish store in Stockholm, followed soon by another one in Gothenburg.


What a ride it has been: SHAPING NEW TOMORROW now has more than 230 talented Shapers in 3 offices and 13 stores!






































































































Versatile designs with
360° stretch and
next-level comfort
The
Perfect Pants




Beat the heat
with style & comfort
The
Perfect Shorts




Unbeatable comfort from
formal to casual –
and everything in between
The
Perfect Shirt




Tested by athletes,
made for everyone
The
Perfect Suit




MADE FOR WOMEN, BY WOMEN
We want to give women what they actually want: timeless, elegant clothes with exceptional comfort. Our talented female designers have crafted a line that you will reach for every day.
What’s more, all the women here at SHAPING NEW TOMORROW tested countless prototypes and provided honest feedback, ensuring the perfect fit and style.


The result?
A collection that has everything you need and nothing you don’t need, and feels like it was made just for you: the women of tomorrow.






The Women of tomorrow
Our women’s collection is made for women who don’t want to settle. Think classic designs, incredibly soft fabrics and fits so comfortable you’ll want to live in them.
We get it – your days are packed and nobody’s got time for tight, restrictive clothes. That’s why our materials have just the right amount of stretch to keep you looking and feeling great all day long, no matter your body shape.
Whether you’re biking to work, sitting in meetings, chasing the kids at the playground or just reaching for the stars – worrying about your outfit will no longer be a part of your day.


Tested by different women




All our clothes are tested by women with different body types, preferences and needs
High-quality materials




All styles are made of soft and flexible, high-quality fabrics






























FOR THE WOMEN OF TOMORROW
The
Perfect Pants




The
Perfect Blazer




The
Perfect Shirt




We champion the dreamers and the doers
– those who dare to step out of their comfort zones. We believe that growth comes from facing challenges, and that you don’t need to be perfect to make progress. We love celebrating triumphs, and, even more, the courage to just try.
Our goal is to build a community that encourages support and inspiration, celebrating the guts it takes to step out of your comfort zone. We are here to cheer you on and dress you for success on your journey.


Timeless garments


For a versatile wardrobe


Incredibly comfortable


Functional features


And a stylish look
















































Shapers Journal
Your guide to what to wear when, how and why – plus peeks behind the scenes.






