We support the Danish men’s national football team – and everyone else – through what we do best. We’re so proud to be the official supplier of travel wear for when the players travel to and from matches.


The next generation of classic menswear for a new era of Danish football

The Danish men’s national team has moved into a new era, where human values create the basis for top-notch results. It is a culture that focuses on the person behind the player, a culture that creates a tight-knit community – and victories. The team rises as a group, but each individual player is given the freedom to be a star in his role, whatever that may entail. This is also what we at SHAPING NEW TOMORROW both celebrate and strive for, so we jumped for joy when we had the opportunity to equip our national team for all their travels around the world. 

These years, the national team and also their staff are traveling to and from games in what we call the Perfect Suit. We know that clothes are not just clothes; they can bring out the best version of people – in everyday life as well as on match day, when the whole nation is watching. That’s why we think this is a perfect match because these garments are created for anyone who wants to perform their best and look their best while doing it – and stretch further.