DBU | SNT – A perfect match


Comfort and style for any event

When the Danish national football team travels to and from matches, they’re doing it in our suits – and that’s something we’re very proud of! The players themselves state how important it is for them to be comfortable leading up to a match, and we make sure they’re dressed in comfort and style, so they can focus on what’s really important. The new suit the men’s team is wearing this year has a subtle nod to one of the most historic moments in Danish football history; the green color reminds us all of the sensation of 92 – and to go after our dreams and support our national team.


The Perfect Shirt

As comfortable as a football jersey

With the right gear, you can focus on what really matters. When you don’t even notice your gear while using it: even better. This is also true before and after a game, which is why our Perfect Shirt is the ideal backbone for a successful travel outfit. It has all the details of a classic shirt, but thanks to the finely knit material with 360° stretch, you will feel right at home in it. Just like in your football jersey.

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The Perfect Pants

The pants that exceed expectations

For the Danish national team, our pants have one task: getting the squad to and from games, in style and in comfort. If you are used to athletic wear, elegant pants can feel restrictive. Our Essential Suit Pants have 360° stretch, so they move wherever you need them to go. With a range of innovative features, they will never let you down. Not in a champagne shower, not on a long-haul flight.

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The Perfect Suit

Comfortable at any time and place

There is something powerful about what a football jersey does to a team. And this community spirit is as important to the squad as comfort is to the individual player. With our Essential Suit, we want the national team to take this feeling of togetherness from the pitch to the road. And our suit gives you the freedom to perform at your very best, whenever, wherever. Think 360° stretch, breathability, and water-repellency: Perfect for any time and place.

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The next generation of classic menswear for a new era of Danish football

The Danish men’s national team has moved into a new era, where human values create the basis for top-notch results. It is a culture that focuses on the person behind the player, a culture that creates a tight-knit community – and victories. The team rises as a group, but each individual player is given the freedom to be a star in his role, whatever that may entail. This is also what we at SHAPING NEW TOMORROW both celebrate and strive for, so we jumped for joy when we had the opportunity to equip our national team for all their travels around the world. 

These years, the national team and also their staff are traveling to and from games in what we call the Perfect Suit. We know that clothes are not just clothes; they can bring out the best version of people – in everyday life as well as on match day, when the whole nation is watching. That’s why we think this is a perfect match because these garments are created for anyone who wants to perform their best and look their best while doing it – and stretch further.